“No Content” is a call to stillness, even if it is brief, to pause and reflect. It is a challenge to the viewer to let his gaze rest on the same object for more than 47 seconds (currently the average attention span of an adult, compared to 2 ½ minutes in 2004), to avoid multitasking, from the overload of information and images to which we are constantly subjected, to let the mind float and wander. Lose yourself in a white space, in an infinite horizon. “No Content” is intentionally ambiguous, wanting the viewer to generate their own conclusions. It is an invitation to let the gaze generate emotions and ideas, to reconnect with feelings.